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Digital River Extends E-Commerce Solution with Fully Integrated Web Analytics

Published
  • June 16 2004, 1:00am EDT
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Digital River, Inc., a global leader in e-commerce outsourcing, announced that it has extended its e-commerce solution through the acquisition of a world-class, Web analytics service. The new service offers online merchants easy-to-use tools designed to help improve their operating results, including real-time and historical clickstream analysis, path and campaign analysis, detailed merchandising reports and result comparisons to other online businesses. The service, which will be delivered as a fully integrated part of Digital River's e-commerce platform, also provides daily comparisons of online traffic, conversions, orders, revenue, abandons and site performance.

"We believe this technology acquisition will increase the depth of online site analysis that can be performed by companies using our e-commerce solution," said Joel Ronning, Digital River's CEO. "Our clients will have access to advanced analysis tools used by some of the world's leading online retailers. The comprehensive solution will give our clients the capacity to tightly integrate traffic, commerce and customer data in order to understand end-to-end shopper behavior and ultimately drive incremental revenues."

Digital River obtained the new offering through its acquisition of Fireclick, Inc., a leading provider of Web-analysis solutions for online retailers. Under the terms of the agreement, Digital River paid $7.5 million in cash.

The agreement also provides Fireclick the opportunity for an earn-out based on Digital River achieving certain revenue and profitability targets attributable to Fireclick over the course of the three years following the closing of the acquisition. Digital River expects the acquisition to be accretive to earnings in the near term.

The Fireclick business will continue to operate out of its current location in Mountain View, California, delivering its technology not only as a fully integrated part of Digital River's e-commerce suite, but also on a stand-alone basis. The combined strengths of the companies offer benefits to the clients of Digital River and Fireclick as well as the larger marketplace.

This acquisition is consistent with our commitment to deliver a superior end-to-end e-commerce solution," said Ronning. "By combining Fireclick's industry-leading analytics system, integrated data warehousing capabilities and sophisticated analytics reporting with Digital River's world-class e-commerce suite, we believe our combined organizations can offer the market one of the most comprehensive suites of e-commerce, e-marketing and analytics services. We look forward to working with Fireclick and its clients to enhance our e-commerce service suite and expand our presence among online retailers."P>

Srinivasan, Fireclick's president and CEO. "As a result of the acquisition, Fireclick customers now will have access to a single vendor solution for a comprehensive range of e-commerce needs. In the meantime, we will continue to provide them the same level of service and innovation that they have come to expect, including updates, enhancements and customer support."

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