Driven in large part by the increased use of social media and smartphones, the global marketing resource management (MRM) market is growing at a steady rate, with an expected compound annual growth rate (CAGR) of 13.8% between 2014 and 2019, according to research firm Technavio.

An increased focus on digital media is one of the major trends in the market, with most marketers investing in digital media such as Web sites, email and social media platforms, Technavio says.

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