Marketers are investing in the customer experience to drive competitive advantage and profitable revenue growth, according to a survey of marketing executives by Gartner Inc. The survey found that on average companies are spending about 10% of their annual 2014 revenue on overall marketing activities, with 50% planning an increase in 2015.

Digital marketing spending averaged one-quarter of the marketing budget in 2014. The survey found that of the 51% of companies that plan to increase their digital marketing budget in 2015, the average increase will be 17%.

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