More than half of the 1,180 senior business executives surveyed worldwide by research firm Censuswide in September 2016 (52%) think digital disruption means their organizations will not exist in their current forms by 2021.
The survey, commissioned by information and communication technology company Fujitsu, showed that nearly all of those surveyed (98%) said their organization has already been impacted and will continue to be impacted by digital disruption. And a larger majority (92%) recognize that their business needs to evolve to thrive in a digital world. Three quarters think their sector will fundamentally change in the next five years.
When assessing what drives their response to the challenge of digital disruption, almost half of the executives (45%) pointed to the C-Suite or leadership team. Looking at outside forces, business leaders identified customers (45%) ahead of competitors (31%) as the most influential group driving their organization’s response to digital disruption.
When asked who is leading digital disruption in their sectors, only 12% of executives pointed to themselves, compared with the 45% who pointed to startups and organizations from outside their sectors.
Despite business leaders anticipating dramatic change over the coming years, 72% of the respondents think digitalization presents exciting opportunities and 80% said it’s a positive force.
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