Digital Connexxions Corp. announced that the United States Patent and Trademark Office has granted Patent Number 6,466,975 for its innovative predictive marketing technology.
“We are immensely proud of our invention, as it is one of the first marketing applications that uses artificial intelligence technology to learn the subscriber’s preferences real time and dynamically presents the most relevant promotion and offer,” said John Ching, CTO of Digital Connexxions. “Using advanced machine learning algorithms in combination with our proprietary high-performance rules engine, we dynamically create a virtual profile of the subscriber based on historical information in the subscriber database, third-party demographics data, as well as transactional data we collect in real time. Based on collected response data, the system automatically generates knowledge represented in expert system rules to enhance the effectiveness of a marketing campaign. The A. I. engine actually learns and becomes smarter at predicting what the subscriber will want to do next, with each additional interaction. We are excited that we are able to successfully commercialize the technology that ultimately benefits our clients.”
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