May 27, 2010 – Digital asset management vendors are starting to offer lightweight DAM features, according to new research released this week by independent analyst firm Real Story Group (formerly CMS Watch). The research includes updates to evaluations of twenty-two DAM vendors. 

To create a differentiation, pure-play DAM vendors are building advanced services, including long-form video and audio management with voice-to-text features, particularly applicable to broadcasters; multichannel distribution functionality, with a new focus on e-books; and 3-D image management designed for product retailers.

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