Digital asset management (DAM) technology has made significant strides in maturity, but it remains a highly fragmented and specialized industry, where many customers are forsaking "name" players in favor of niche or hosted solutions, according to research released by CMS Watch, a vendor-independent analyst firm that evaluates content technologies.


The report also found:

  • Enterprises and vendors alike are working to integrate DAM into a wide array of business services - including marketing campaigns, catalog production and broadcast video management - but success still requires extensive customization.
  • Tools that have historically been used for departmental or marketing workgroup needs are struggling to integrate with larger enterprise platforms.
  • Despite digital rights management being vital in many DAM and MAM scenarios, few vendors have a solid solution to this need.
  • Finally, the need for customization remains nearly ubiquitous.

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