As we move from the information age into the intelligence age, dashboards are excellent tools for summarizing data and allowing users to make sense of what is otherwise information overload.

When designed properly, dashboards provide individuals with the most important metrics needed to get their jobs done by efficiently presenting information in a highly consumable manner. Problem areas and opportunities are highlighted, encouraging organizations to take prompt action. However, dashboards rarely live up to their potential because poor design strategy and execution can alternately have a numbing effect on its victims. This "Dashboredom Effect" can easily and swiftly kill hope for any ROI.

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