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DI-Diver Supplies Answers for Banfi Vintners

  • July 01 2002, 1:00am EDT

REVIEWER: Peter Wrins, director of information systems for Banfi Vintners.

BACKGROUND: Banfi Vintners is an arm of the privately held Banfi Products Corp., a family-owned and operated firm founded in New York in 1919 by John Mariani, Sr. The company has been ranked as the nation's leading wine importer for more than three decades and is the exclusive importer for three of the current top ten imported wines: Concha y Toro, Riunite and Walnut Crest.

PLATFORMS: Banfi is currently running DI-Atlantis on a Microsoft Windows NT server; users access the data with DI-Diver on Microsoft Windows-based machines.

PROBLEM SOLVED: Prior to implementing DI- Diver, Banfi did much of its reporting using a query tool that limited users to three ad hoc reporting formats. The reporting system was written and developed in house and was not very flexible. DI-Diver is more flexible and much quicker than our former system. Before DI-Diver, our capabilities were all ad hoc. Salespeople would pick whom/what they wanted to report on and how they wanted the data sorted. If more information on a particular topic was required, a new report would have to be generated. We can now locate a specific piece of data and then dive down into further details from that point, which we were unable to do before DI-Diver.

PRODUCT FUNCTIONALITY: A common dilemma with our prior reporting system was the inability to access detailed levels of information with one query. If our salespeople wanted to look at Riunite for Florida and know how much each particular distributor in Florida depleted, they had to rerun the query for each distributor. With DI-Diver, you can answer any question you want, regardless of where you are, by continuing to dive down into the data. We're looking at another DI product, Model Splitter, so that we will be able to break down the models for each individual, for remote and disconnected use. This will allow us to push the models out to the sales force. Alternatively, we will be able to leave the models on the network so our salespeople can download them. With DI-Diver we don't have to rely on the salespeople to update their data because we'll create new models for them every night. With broadband access, they can pull down the individual models they need, and they'll be off and running.

STRENGTHS: Ease of use is a major strength of DI-Diver. Banfi now has the ability to quickly pull the data we need when we need it. The ability to dive down to detailed levels of information allows Banfi to quickly and easily identify any product-specific issues that may occur.

WEAKNESSES: I would recommend taking a DI- Diver training class before moving forward with the implementation process. This would have helped us out in the long run.

SELECTION CRITERIA: We decided to select DI-Diver because a majority of our distributors were using the product. We began partnering with some of our distributors to gain access to account-level data, enabling us to drill down and get information on specific retail accounts. Because we were all using DI-Diver, it enabled us to be "on the same page." Our distributors knew what type of information we needed in order to be able to build the models, which made the process of combining parts of our data sets together much easier.

DELIVERABLES: With DI-Diver, we can see the total business and take it to the next level. If there is a certain brand that is up or down significantly, we can dive to see what drivers are behind that increase or decrease. Is it a specific state, a specific product or is it across the board in terms of product? Banfi can easily investigate key business issues at the click of the mouse.

VENDOR SUPPORT: When issues occurred during implementation, Dimensional Insight resolved them. Dimensional Insight was very responsive to any problems that occurred at Banfi. They genuinely took an interest in what we were trying to accomplish and resolved issues in an expeditious manner.

DOCUMENTATION: We benefited more from taking training classes for DI-Diver versus relying upon the documentation in order to learn the product. We learned more about DI-Diver by talking to people at Dimensional Insight and attending classes.

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