We are entering an age where data is becoming an extension of our daily lives. With online and offline behavior blending into a single entity, we are witnessing unprecedented creation and demand for information. This explosion of data fueled from new sources such as mobile devices, collaboration tools and social networks is creating a tremendous opportunity for businesses. This is an exciting time for organizations to achieve a new level of insight from this data. In order to capitalize on this opportunity, companies need a sound strategy for harnessing all of this information in an efficient and useful way.
There are many sources of data that are contributing to this remarkable data growth. In addition to the vast amounts of data coming from mobile, Internet and traditional sources, millions of users are now evolving from information consumers to producers, creating their own data at any given moment. Therefore, companies need a way to effectively leverage information and blend data coming from all these sources and then provide intelligence around it. In order to aggregate and make sense of it all, a company’s data strategy needs to account for significantly larger and constantly growing volumes of information to eliminate data performance problems that can greatly impact business operations.
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