If chief information officers and MIS managers are looking to consolidate disparate customer relationship management initiatives, they should strongly consider building a customer intelligence portal.

"Integrating the components of a CRM solution into a single Web-based user interface will provide employees, customers, clients and partners with access from the desktop or wireless devices," Colin White, president of DataBase Associates International told attendees at DCI’s Customer Relationship Management Conference & Exposition in Boston. "A portal will personalize CRM business content to match user needs."

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