In a typical day, an employee might access data from centrally controlled document repositories, data coming through from websites, emails, blogs, twitter feeds, plus data scattered across multiple smart devices. This collection of data from various sources and types adds to the petabytes of data that organizations need to store, manage and protect. While the sources of data are growing every day, so too are those that use and produce the data.

Organizations are challenged with not only large volumes, but also rapidly escalating varieties and sources of data. ‘Rich’ content such as video, high resolution images and audio is rising dramatically, along with the explosion of data generated through social media and instant message streams. IDG predicts that by 2022, like these data types and sources, 93 percent of all data in the digital universe will be unstructured.

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