In my column, Today's Business Intelligence Landscape," DM Review, I discussed the trends that are affecting business intelligence (BI) today. To recap, these trends are: the proliferation of BI analytics into vendor software; the increasing number of standalone BI applications; the increasing independence of businesspeople in the decision process regarding BI; the ongoing practice of many BI vendors to add functionality to broaden their market niches; and the growth of near real-time BI.

The proliferation of analytics that comes from applications with embedded analytics, standalone BI applications and vendor consolidation and/or product expansion challenges the ability of BI organizations to develop a true competency in business analytics. It raises questions about the nature of analytic competence and its importance for a company's success with business intelligence.

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