Imagine you are a data analyst on a highly motivated business intelligence (BI) team about to start phase 1 of an enterprise data warehouse. The IT side, including analysts, modelers, developers and testers, all have the experience and motivation to make the project a success. There is a business sponsor funding the project who is also ensuring the necessary business involvement. There is just one obstacle: the business folks involved lack the knowledge of their own business. This might sound unbelievable, but due to high turnover on the business side and short training cycles, the businesspeople might know what to click on a screen and what actions to take when certain business events occur. However, most do not understand why they are doing what they are doing.

The Challenge

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