The global marketing automation software market is expected to grow at a compound annual growth rate (CAGR) of nearly 9% from 2015 to 2019, according to a new report from Technavio.

Marketing automation is a part of digital marketing software, which focuses on streamlining, scheduling, segmentation and tracking of marketing campaigns, the firm says. It’s designed to reduce repetitive tasks associated with the process, and provide better user experience. 

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