March 11, 2013 – Dell’s Boomi cloud integration division is targeting the growing jumble of data sources and governance challenges at midlevel businesses with its new cloud-based master data management offering.

Dell Boomi MDM enables deployment and identification of models into source systems, as well as governance of associated data, and use of Dell Boomi’s AtomSphere tool for resolving process and data flow issues. A crowdsourced data model community, Dell Boomi Suggest, offers the opportunity for quick and visual-oriented data models from a “growing” contributor community. In addition, the MDM offering supports APIs for data quality services, and centralized user and role management.

Having elements of MDM, data quality and integration on their own are “nothing new,” but the difference with this offering, available today, is the alliance of all three elements that is aimed at the midmarket, according to Chris McNabb, director of product management at Dell Boomi. McNabb said Dell Boomi is shooting for businesses with 500 to 5,000 employees, many of which could be dealing with MDM on a different level over the past few years because of the rise of CRM SaaS and other “next-generation” data divisions.

“They have this hybrid environment, the data is there today, but they can’t keep the data current and synchronized,” McNabb says.

The product is available today. For a Web seminar on March 12 regarding the Dell Boomi MDM release (and on-demand afterward), click here.

Dell purchased cloud integration provider Boomi in late 2010 – following a public bidding war for another cloud storage vendor, 3Par, with rival HP – Since that time, both Dell and HP have separately reimagined their software, hardware and network offerings, as well as dealing with tumultuous leadership changes.

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