Dell plans to capitalize on data center and cloud computing growth trends by shifting staff and resources to increase its presence in the market, Chief Executive Officer Michael Dell said.

In fact, the company plans to “double the size” of its $16 billion data center and technology services business in three years. To get there the company will look to shift staff, increase sales incentives and make acquisitions, Dell told analysts at the company’s annual analyst meeting in Austin, Texas.

“We’re on a growth strategy,” Dell told the gathering, which is Webcast on the company’s site. “We’re building a significant solutions business at Dell.”

Dell said the decision to shift its focus is based on market trends. Companies are looking to take advantage of advances in cloud computing and cloud optimization, as well as improved data center efficiency. “The virtualization trend continues to be a mega-trend among customers,” he added.

He noted that the company’s technology is used to power data center farms at 19 of the 25 largest global Web retailers and social networking companies. He added that the company has signed deals recently that will add another two of the top 25 Web companies to its customer list.

Dell said the company would look to acquire firms that will increase its presence and offerings in the data center, and added that the company hasn’t “ruled out any category” of acquisition target.

Earlier this month Dell unveiled a broad range of new data center offerings, including storage arrays, new PowerEdge blade servers, and new switching and routing products. The PowerConnect series of networking products are the first introduced through an original equipment manufacturer (OEM) agreement forged with Juniper Networks.




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