says computer giant Dell is adopting its cloud-based Chatter social networking application enterprise-wide.

Dell plans to make the application available to more than 90,000 employees around the globe as a tool for social collaboration.

Dell said in a statement that it has been able to leverage social networking channels like Facebook and Twitter to open up new avenues to reach out to customers. It believes Salesforce’s Chatter application may offer similar potential for its own internal users.

“Being able to follow opportunities is a unique feature of this application,” said Susan Beebe, who goes by the title of Dell chief listener. “Connecting people together helps connect the dots on sales.”

Chatter is an application that allows people to create profiles and groups as well as follow colleagues and business information, such as accounts, opportunities and cases. It has been referred to as Facebook for businesses. Chatter will also push updates out to users – similar to the way Facebook and Linked In will push out updates on “Friends” or “Connections.”

Chatter is housed on Salesforce’s cloud computing platform and features various security and customization features, such as allowing people to collaborate only on the information and content they’ve been authorized to view and access.

Salesforce began beta testing Chatter in February and officially launched the service in June. It now says more than 60,000 customers have adopted the technology.



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