Since last August, dating site Ashley Madison has become notorious for more than just infidelity; it’s become the poster child for the data breach debate– and confusion between ‘deleting’ and ‘erasing’ data for good.

Amidst all the media backlash and shaming of the site’s users, one thing is certain. Ashley Madison broke the cardinal rule of overpromising and under-delivering – they charged users a $20 fee for the ‘Full Delete’ service purporting to remove their data, but the data was not completely erased and was still intact.

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