Last month I addressed the issues of real-time wireless delivery of information within an organization. This area represents a real opportunity for companies one that is rarely addressed. This month, let’s look at wireless delivery of marketing and commerce, an area that is glorified in the press today, but has yet to prove itself in real-life situations.
You can hardly open any marketing magazine without reading about the wireless revolution. Pundit after pundit proclaims that marketing on wireless devices will lead to a whole new world of business-to-consumer (B2C) mobile commerce (m- commerce), potentially greater than e-commerce, due to the proliferation of cellular phones. Supposedly, Americans (and some of the even more "wired" wireless countries such as Scandinavia and Japan) are just waiting for the next hot special to begin placing orders by cell phones.
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