The Internet changes everything, even data quality assurance. The old- fashioned approach to providing data quality involves cleansing data that preexists in a database, using tools that run as scheduled batch processes. Although data-quality functions in batch mode will remain in demand for the foreseeable future, Internet-based applications – such as those found inside e- businesses or behind e-commerce Web sites – are driving a need for real-time data quality assurance, provided on a transactional basis at the time of data acquisition.

For example, browser-based forms are "garbage-laden" by nature. Online shoppers enjoy filling their virtual shopping carts, but then find the check-out process tedious. So, they rush through the browser-based forms they must fill out, omitting information or making typographic errors, which makes delivering their orders difficult or impossible. A few online consumers intentionally misrepresent themselves to perpetrate credit card fraud.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access