In my previous column ("Defining BISPs," DMReview.com, May 5, 2000) introduced a new category of service provider – the business intelligence service provider, or BISP. This column continues the definition of BISPs and the segmentation of this market niche.

THE HURWITZ TAKE: Some users want to see only their data, while others are interested in seeing their corporate performance in the context of a larger market. A BISP is communal by nature, such that there is the possibility of aggregating data across all subscribers so users can see how they compare to other members (possibly competitors) of the community. Hurwitz Group sees aggregated communal data as one of the greatest benefits of a BISP because it helps avoid the "data myopia" that is too often designed into business intelligence systems.

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