Insurance consultant Mark Gorman says for carriers quality data should mean more than getting the numbers right on a report.

The data quality issue is a multi-faceted one for insurers. Insurance Networking News asked Mark Gorman of Lanesboro, Minn.-based Mark B. Gorman & Associates to look behind the numbers of INN's exclusive research on data quality. In partnership with INN, Gorman polled respondents representing 75 insurance organizations across all lines of business about their data quality, and says the breadth, depth and diversity of the data quality issue surprised him.

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