Portland, Ore., Dec. 11, 2000 – DecisionPoint Applications, Inc. (DPA), an international packaged analytical applications vendor, announced its entry into the customer relationship management (CRM) market, delivering the first module in its CRM family of products -- DecisionPoint for Sales Analysis. With this software, customers implementing CRM e-business applications can combine front office, back office and external data for a 360-degree view of their business.

DecisionPoint for Sales Analysis is the first module in a family of CRM products scheduled for release. Additional modules will address service and marketing. The new product family is an extension of DecisionPoint's ERP analytics software through integrating financial, human resources, distribution and manufacturing data to gain the strategic insights into customer interactions.

``DecisionPoint for Sales Analysis enables companies to now see a detailed panoramic view of the financial impact of their customer based activities,'' said Marc Demarest, CEO of DecisionPoint Applications. ``Without this kind of information, a company is flying blind -- they have no idea of the financial impact of a particular customer or customer activity, and turning a profit and customer retention is the name of the game.''

DecisionPoint for Sales Analysis is available through DecisionPoint Applications' worldwide sales force and a global network of DPA-certified system integrators. Introductory prices for a complete implementation of DecisionPoint for Sales Analysis starts at approximately U.S. $250,000, which includes three business domains: Opportunity Analysis, Pipeline Analysis, and Forecast Analysis. For more information, please visit www.dpapplications.com.

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