Judging from the direction many organizations are heading, one would get the impression that if more individuals within an organization had access to reports and the interface was made friendly enough, then problems would fade away. Over the years, the major battle has been to make the interface easier and more intuitive with OLAP/reporting products aspiring to meet this challenge. IT shops have worked diligently to modify the presentation layer to make it more user friendly and tremendous amounts of time and money are spent training end users to leverage these reporting investments.
Can organizations remain competitive with reporting alone? Will innovations and competitive advantages surface from somewhere within the organization solely by report generation? The answer to both questions is obviously no. Business intelligence is more than just a reporting environment; preparing and planning for more skillful ways to leverage data is essential for a successful business intelligence environment. Providing frameworks that support actionable decision making will provide the right ingredients for success.
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