How can something’s future be what it isn’t? That’s the almost paradoxical approach that will define the future or Enterprise Content Management (ECM).

The rise of the digital enterprise has changed the landscape of business and along with that the role ECM plays in an organization. Traditionally, ECM has been all about the back-end with an emphasis on technology for managing, securing, and organizing content. ECM was first developed in a pre-cloud world, before mobile, social and big data. And while the tenants of traditional ECM are still important, content – in and of itself – is not the end goal for today’s digital enterprise.

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