Located in Minneapolis, Minnesota, Dean Hoff Consulting helps clients develop and implement analytic strategies. This includes building business intelligence applications utilizing software and other tools, then showing clients how the analytics can interact with their current processes. We specialize in the direct marketing industry, where we are able to demonstrate significant results such as increased response rates by uncovering critical information hidden in a company's countless gigabytes of data.
While working with a major direct marketing agency, we ran into a problem when developing predictive models. Part of the process required us to apply model scores to a large demographic file containing more than 100 million records. We developed the models and wanted to implement them, but in order to do this, we needed to be able to score the records. We checked if the company resources had the capability to accomplish this, but we were told we should outsource it because the size of the file was too large. After discussing possible solutions with a third party, we realized that the costs would have been too prohibitive. However, I knew there must be a way that we could do this internally.
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