In the tool selection process, you will be dealing with vendors. You will want the interaction to be fair, honest and efficient and to pave the way for an ongoing and successful relationship with the vendor. The first part of the relationship is a common understanding of your selection process (not theirs). Tell them:

Don't tell them whom they are competing against. Ask the vendors to only tell you about their product and refrain from discussing the competition. The reasons for the no-competitor rule are that some vendors will make illegitimate comparisons with half-truths and innuendoes. Others will make comparisons with competitors' products that are years old. In either case, you will find yourself chasing a worthless trail, becoming annoyed, wasting your time and probably delaying the selection process.

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