Today businesses are investing many resources in building data warehouses and data marts to obtain timely and actionable information that will give them better business insight. This will enable them to achieve, among other things, sustainable competitive advantage, increased revenues and a better bottom line.
In the early '90s, data warehousing applications were either strategic or tactical in nature. Trending and detecting patterns was the typical focus of many solutions. Now, companies are implementing data warehouses or operational data stores which meet both strategic and operational needs. The business need for these solutions usually comes from the desire to make near real-time actions in a constantly changing environment while receiving information from both internal as well as external source systems.
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