REVIEWER: Doug Hughes, CEO of DDB Matrix NA.
BACKGROUND: DDB Matrix is an international consultancy spawned in 1999 by advertising giant DDB as the best way to provide consulting and analysis regarding measuring the impact of marketing communications on business results. Using sophisticated statistical methods, Matrix creates mathematical models based on client historical data and uses those models to evaluate, forecast, simulate and optimize marketing support.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access