Imagine how you'd feel if your best friend drove to visit you in a brand new, fully equipped Ferrari? It would difficult to be enthusiastic about the new car and even more difficult to witness its style, speed and maneuverability without being a bit envious. It would likely take only a few moments to decide that owning a similar car would now become your top priority so you too could be zooming across the country in the fast lane.

Today IT professionals find themselves in a similar situation; however, the prized item is not a Ferrari but rather mobile software for IT systems management. Ari Kaplan, president and chief executive officer of Expand Beyond, frequently witnesses this phenomenon at industry trade shows. "I'll notice a DBA using our PocketDBA software on a wireless handheld. Invariably someone will approach, look over the DBA's shoulder and ask what is happening. When the DBA explains that PocketDBA enables him to run SQL commands, manage his company's servers and fix backups without leaving the trade show, PocketDBA becomes the coveted item," notes Kaplan.

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