There has been a lot of hype around the introduction of social media data and big data to the worlds of data integration and master data management. After all, isn’t more data capable of helping us identify and understand our customers better invaluable to the business? Perhaps, but along with its infinite value could come some highly unexpected, extensive costs and liabilities if not handled appropriately.
As we integrate external data sources we are typically aware of compliance rules and regulations. But, if not defined by a specific governing body, we may overlook the data management practices that strike the nervous chords of our target populations. We are consistently seeing more news reports about brand-damaging situations companies are facing because the ethical implications of their actions were just not considered.
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