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DataRight Key To Data Integrity for RTMS

Published
  • February 01 1998, 1:00am EST

PLATFORMS: Windows NT, AIX.

PROBLEM SOLVED: RTMS delivers software solutions and consulting services to retailers worldwide, including Merchantile Stores, Filene's Basement, Sears Canada, and Proffits, Inc. From our experience, we understand that obtaining a clean, consolidated data stream is a daunting and time-consuming task for retailers. To remedy this, we have combined our expertise in building data marketing systems with the expertise of Firstlogic's i.d.Centric data integrity products, to yield a consolidated prepackaged solution for our customers. Instead of taking from three to six months to perform a data consolidation project, a retailer can achieve excellent results with our integrated product in a few weeks, at a considerable cost savings. Additionally, our product provides data that is clean and accurate on a daily basis.

PRODUCT FUNCTIONALITY: RTMS integrates i.d.Centric's DataRight into our database marketing product, the Archer Retail Database Marketing System. Together, we provide our customers with a prepackaged, consolidated software solution that not only costs less but saves the customers time and resources.

DataRight is integrated with the front-end data consolidation module of the Archer System, along with other i.d.Centric products such as Address Correction and Encoding (ACE), Merge/Purge, ACE Canada and TrueName. DataRight is a data integrity software product that reaches into unfielded or "floating" data records, identifies all elements of name, company name and address data, and appends additional information. It assigns accurate gender codes and prepares information for data warehousing and direct marketing applications, all in a single pass. We have found that DataRight is an effective way to clean up information in our customer's data warehouse before importing into our product.

STRENGTHS: DataRight supports a variety of search-and-replace functions and multiple input/output files. Our customers can combine data from as many as 255 incoming files, tailoring this data to their specific needs. Virtually any field structure can be used and translated to our customer's data format. Because more than 100 output fields are available, the possibilities for defining fields for record selection are virtually unlimited.

WEAKNESSES: We would like to see DataRight support binary and packed EBCDIC formats in addition to ASCII.

PRODUCT CHARACTERISTICS: DataRight is fully integrated into our Archer package before it is sold as an application which runs at the retailer's site.

SELECTION CRITERIA: DataRight was the most user-friendly, accurate and powerful data integrity product we tested, and it runs on the hardware platforms we support.

DELIVERABLES: DataRight contributes to our customers' profits by allowing them to update their databases easier, faster and more accurately than any other product would.

VENDOR SUPPORT: We have a good relationship with Firstlogic. Whenever we have an issue, we call them and they take care of it immediately.

DOCUMENTATION: Excellent.

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