April 10, 2008 - DataMentors launched NetEffect, an Internet-based real-time transactional cleansing and matching (TCM) service.


With NetEffect, using an Internet browser or installed thin-client, individual records are cleansed, matched and results delivered back to the end user in real time. NetEffect's pattern-based matching extremely corrupt records that include misspelled names, addresses, email addresses or phone numbers can be matched with accuracy. Companies can immediately identify a potential security risk or marketing opportunity and react.


NetEffect uses recognized Internet-based protocols and can be used with both secure (SSL) and unsecured access methods. An unlimited number of end users can potentially leverage the service simultaneously because its user access limitations are based solely on the size of the database's access gateway, according to DataMentors.


"This [NetEffect] is a paradigm shift to the way businesses cleanse, match and update data. NetEffect is ideally suited for companies of, literally, all sizes because of its real-time, single record processing functionality,” said DataMentors President Robert Orf. “With our new service, businesses, in the blink of an eye, can now accurately recognize unique individuals using just a name and address."

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