May 22, 2008 - DataMentors, a data quality and management solutions company, enhanced its PinPoint business intelligence analytics software solution.


DataMentors' PinPoint software now includes Tier-1 campaign management functionality. PinPoint granularly analyzes databases, identifying and profiling customer and product data. After interpreting the information within a database, the added PinPoint functionality enables businesses to prepare specific data designed to drive various marketing initiatives.


PinPoint's Tier-1 campaign management tool allows users to make customer queries, assign promo codes for tracking purposes and generate a variety of custom reports. Companies can project returns on investments and generate detailed distribution lists for electronic or direct mail marketing programs, all from within the PinPoint solution.

"The integrated PinPoint additions provide initial support and directional insight to a company as it moves through the early preparation stages of a marketing program. These PinPoint functions are very well aligned to the needs of companies that don't require all the functionality of a fully optimized campaign management tool," said Bob Orf, DataMentors president.

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