DataMentors, Inc., a leader in database cleansing, announced a new turnkey database marketing solution delivered via application service provider (ASP) or in-house, providing an unsurpassed ability to identify, acquire, retain and grow a company's best customers in its best markets. 

Bob Orf, DataMentors' CEO, said PinPoint, The Total Marketing Solution, incorporates best-in-class data validation, cleansing, standardization and matching, coupled with data analysis and mining, query and reporting, modeling and campaign management, for an unprecedented return on your investment. 

"PinPoint offers visual, intuitive and interactive processes that allow the user to get information quickly - it works like you think." said Orf. "It offers an extremely cost effective, world class marketing intelligence tool that will help any enterprise maximize the profitability of its customer relationships and the return on its marketing investment." Orf said that PinPoint pricing starts as low as $2,500 per month in a fully hosted environment (ASP), and does not require any additional licensing. In addition, he said it is backed by comprehensive, customized training, support and service. 

Bev Tannenbaum, DataMentors' executive vice president, said this new technology removes the time and financial costs of contracting and coordinating with multiple vendors to perform multiple marketing automation and intelligence tasks. "PinPoint allows marketers easy access to analyze data without the need for IT or expensive data integrators," said Tannenbaum.  This offers clients an option to outsource this activity in order to focus on their core business." She said The Total Marketing Solution includes:  data quality, analysis, modeling and campaign management. 

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