DataMentors, Inc., a leading full-service data quality solutions company based, and Synapse Technology, Inc, a business intelligence company, have partnered to present the financial services industry with an integrated best-of-breed customer identification and behavior-driven selling solution. The solution combines DataMentors' data cleansing and relationship matching system (DataFuse) with Synapse's Daily Deposit Manager solution that assists clients in their ability to acquire, develop and retain profitable customers.

Synapse accomplishes this with a combination of innovative technology, business consulting services, and client management practices. Customer information is the key asset of any company and is the most important factor in making any business decision. Synapse is a customer data expert when it comes to collecting, managing, understanding, and maximizing the value of information, especially in the financial services sector.

Improving the quality of this customer data is where DataMentors adds value, utilizing its highly flexible cleansing and matching database software solution, DataFuse, to maximize the accuracy of the records on each customer.

Synapse most recently developed the Synapse Daily Deposit Manager (SynapseDDM), an advanced behavior-driven deposit growth and customer retention solution for the financial services industry. With SynapseDDM, banks can now conduct "Right Time Selling" to look at customer behavior comprehensively through long-term detailed transaction analysis and recognize significant behavior changes which can provide new sales and service opportunities. SynapseDDM is achieving remarkable results far superior to traditional month-end database marketing operations. The DataMentors incremental update process provides the perfect mechanism for feeding timely data to SynapseDDM.  This product, coupled with DataMentors' matching and data cleansing ability, yields a total solution that permits one stop shopping for financial services customers.

 

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