DataMentors, Inc., the leading full-service data quality solutions company based here, and Pinnacle Financial Strategies, the Houston, Texas-based specialist in customer relationship enhancing technology and total solutions for the financial services industry, today announced the release of a new customer relationship analytical and marketing tool. The new product, called ActionPointS, provides financial institutions with critical information about who their customers are, what they want and how to make each relationship most profitable.

“ActionPoint delivers a complete picture of each institution’s customer base quickly and economically without the need to invest in the expensive software and systems usually required to access this information,” said Joe Gillen, CEO of Pinnacle Financial Strategies. “The point behind ActionPoint is that this information is provided in a format that can be put to work immediately,” he said, “to maximize marketing and sales resources and increase the value of each customer franchise over time.”

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