Minneapolis, Minn., Oct. 20, 2000 Datalink Corporation, an independent storage system architect, announced that the company is launching its most significant marketing initiative to date, aimed at capturing a larger share of the growing data storage market. Datalink's new branding campaign includes business and industry-trade print advertising, Web development, collateral materials, event marketing and public relations. Datalink is also unveiling a new logo as part of the marketing campaign.
"Datalink's marketing initiative communicates an important message to clients that their information is in the hands of the people most passionate about it and who have the distinct ability to transform it into power," said Greg Meland, Datalink president and CEO. "The role of data is changing dramatically. Companies used to look at data from a tactical standpoint, and now it's much more strategic as companies both warehouse and mine their data stores. Our new theme line, `Information Means the World', is indicative of the power of managed data.”
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