REVIEWER: Mike van Thiel, VP of product development and CTO at

BACKGROUND: launched in 1996 as an online automotive portal designed to facilitate the research and purchase processes for consumers. provides objective third-party information along with best-in-class research tools. is a platform for both private and professional automotive sellers to showcase their vehicles to a broad national audience and has been designed to provide a one-stop automotive shopping experience. represents more than 1,500 dealers in more than 50 markets, hosting a real-time, online inventory of more than 350,000 new and used vehicles. It is one of the most trafficked automotive-resource Web sites on the Internet.PLATFORMS: Dell Server Class hardware running Microsoft Server 2003 and SQL Server 2005.

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