BACKGROUND: Communications Corporation of America, Inc. (CCA), founded in 1971, provides one-stop direct mail services to an international clientele. CCA has also been instrumental in bringing state-of- the-art personalization techniques to its clients since 1973, enabling them to maintain a freshness and quality of business communication unrivaled in most production facilities.


PROBLEM SOLVED: CCA sought a solution that would provide data integration from multiple platforms on a distributed network using the LAN and Internet. Paladyne's Datagration e-Business Suite has cut our costs for hardware and network administration, made our jobs easier and boosted our productivity. The job running and scheduling capabilities of Datagration allow people to perform tasks that previously required a great deal more attention.

PRODUCT FUNCTIONALITY: The Datagration e-Business Suite has an intuitive user interface and a solid and logical feel. From any NT server, Datagration will allow us to point to any Internet accessible platform to download data. Its visual processing tools for job setup and tracking make it easy to use and enhance job process management. The source data (object) has no platform restrictions. The Metadata DNA Manager will allow us to visually create and save field definitions and source and target business rules. Datagration is unique in that we can now acquire data from any platform or legacy system and merge the data without affecting the original data.

STRENGTHS: The Datagration e-Business Suite integrates and cleans data in one seamless process. Its strong integration features work as a "Universal OPEN" to any file on any platform. Its built-in data quality features cleanse different types of data beyond name and address through a proprietary pattern analysis process. As a data integration tool, the system allows us to point data to different platforms and guarantee that all incoming data will look the same. Moreover, Datagration lets us massage the data and keep track of multiple transactions. Datagration's architecture and ease-of-use features will permit non-technical account reps to execute programs and automate business processes. Datagration's Internet-ready framework will allow us to build business processes and run jobs using the Internet as our communications medium between our company and our customers.

WEAKNESSES: Datagration needs to add both transactional and security features to complete its transformation into a complete e-business framework for data integration and data quality. We are told both these elements are part of its development schedule and will be introduced this year.

SELECTION CRITERIA: We looked at many data integration solutions. We found no software on the market that could provide the Internet-ready networking capabilities needed to empower our account representatives to run scheduled direct mail jobs on their own over the Internet. Not only does Datagration dramatically reduce the time and resources it takes to manage direct mail jobs, but Datagration's Internet-ready architecture gives us a solid foundation for future Internet-based business.

VENDOR SUPPORT: Paladyne has been very responsive on training and customer support issues. The ease-of-use features built into Datagration have minimized the need for intensive technical support and training to use the product.

DOCUMENTATION: The documentation is helpful and complete. The user guide for Datagration is understandable and allowed us to start using the product without extensive professional services or technical support.

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