DataFlux Corporation, a SAS Company and provider of data quality and data integration solutions that increase the accuracy and reliability of enterprise-wide data assets, and PricewaterhouseCoopers, the world's largest professional services organization, announced an alliance to help customers solve their business data quality and data integration issues on an enterprise scale.

The combination of PricewaterhouseCoopers' Data Management Group services and DataFlux products will provide powerful solutions to clients that are designed to help increase the accuracy, integrity and reliability of enterprise-wide data assets, exploiting world-class technology and methodologies for improved business performance. PricewaterhouseCoopers' Data Management Group provides market proven data quality methodologies that help large organizations improve the integrity of information and reach their objective for more efficient, accurate and reliable business and operational processes.

"Data quality issues are increasingly linked to business performance limitations; however, our research indicates that most enterprises' core capabilities are insufficient to give it proper attention," said Doug Laney, vice president, META Group. "As information becomes recognized and treated as other traditional corporate assets, enterprises must increasingly look to their trusted advisors and consultants for assistance."

The new alliance between PricewaterhouseCoopers and DataFlux will provide a comprehensive data quality/data integration solution and methodology, and improve the quality of data captured and used in key applications within an enterprise (SCM, CRM, e-business, data warehousing). The effectiveness of any enterprise-level application depends on the quality of the data in it and the ability to combine data from different sources.

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