I regularly hear the complaint, “I can’t get basic information” from the business side - particularly from sales and marketing individuals. Often, the phrase is distorted. Sales departments typically have access but haven’t spent the time to learn how to download the report or use the cube. Often, they have forgotten their training, don’t remember where or how to access the reports and have given up. Marketing departments can usually get the basic information, but “simple” or “basic” is often defined differently between the customer intelligence team and marketing.

 

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