DataBase Associates, Inc., an information technology (IT) research and consulting firm, has changed its name to Intelligent Business Strategies to better reflect the company's services. Intelligent Business Strategies is headed by Colin White, an authority on the subjects of business intelligence, enterprise business integration and real-time business processing. Along with Mike Ferguson, who serves as managing director of Intelligent Business Strategies Limited in the United Kingdom, Intelligent Business Strategies has more than 50 years of experience in the IT field. The company consults for Global 2000 companies, IT vendors and venture capitalists as well as government agencies and is well-known for its role in leading IT conferences.

White is conference chair for DCI's Corporate and e-Business Portals Conference, a top advisor on DCI's portal community and is on the advisory board for The Data Warehouse Institute's (TDWI’s) Business Intelligence Summit. White writes a regular column for DM Review entitled "Intelligent Business Strategies" and writes regular reviews and articles for Intelligent Enterprise. Prior to becoming an analyst and consultant he worked for IBM and Amdahl Corporation as a database specialist.

Ferguson, who heads up Intelligent Business Strategies' European operations, specializes in business intelligence, enterprise portals, customer relationship management (CRM) and supply chain business solutions in his role of consultant and analyst. He is also a top advisor on DCI's portal community. Prior to joining DataBase Associates, Ferguson was a principal and co-founder of Codd and Date U.K. and a chief architect at NCR on the Teradata database management system (DBMS).

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