Within a year, the overall information technology industry has gone through a major upheaval. How has this affected our marketplace, and what does the future bring for those that specialize in the data warehouse (DW) and business intelligence (BI) space? This article is a series of observations and thoughts based on the experiences with Headstrong's customer base in our Digital Intelligence Practice.

Many changes are looming on the horizon for our industry. First is a focus on the return to basics – drive revenue, cut costs, and acquire and retain customers. C-level and board applications are moving to displace departmental applications as the starting point for data warehouse development. The reasons are many and varied and include the maturing of departmental applications, the overall return to sound business basics after the dot-com boom/bust and the ever-important focus on the customer and on shareholder value.

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