Once upon a time, utility companies "had it made." Customers in their service area had no choice but to use their local utility for all of their energy needs. If prices went up, the costs were simply passed on to the customer. It wasn't as if they could go elsewhere to satisfy their energy needs.
We're at the start of an immense change where utility companies are concerned. In the past, they were monopolies, and customers did not have choices. In the near future of a deregulated marketplace, customers will have as much choice as in other industries, and they will no longer be geographically limited.
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