The current economic environment is unforgiving. Companies across all industries are finding profitability more and more elusive. While there are signs the economy is improving, it is likely that the turnaround will be slow. Alan Greenspan has indicated that the recovery will be "subdued," and corporate profit growth is expected to be in the single digits. It is no secret that selling more products and cutting costs is key to profitability. However, when consumers are hesitant to spend, companies are forced to spotlight cost-cutting to achieve desired results.

Management has many options when trying to find methods to save money. Some companies address the issue by eliminating applications. This usually translates into an analysis exercise. Managers evaluate each application by a set of criteria that may include ROI, operations impact, customer reliance or other factors. Consequently, application managers throughout the organization are competing to ensure their efforts and services are acknowledged. The data warehouse is caught in the middle.

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