Everyone is talking about data visualization. Business users and analysts want to (literally) see insights into their data, and visualizations are a method to immediately and visually communicate information. A well-designed, meaningful visualization delivers insight into data at a glance through the careful distillation of images, color and design. It’s intuitive, and it’s easy: It doesn’t just give you the data you need, it shows you, visually, what you are looking for. For the business user, this is fantastic – it’s fast, it’s informative and it’s valuable.

When we think of data visualization, it’s difficult not to think visually. Data visualization is art after all, be it delivered via colorful and content-rich charts and graphs, carefully crafted dashboards and/or even quirky albeit astute infographics. Used properly, visualizations communicate data in ways that offer immediate, actionable and aesthetically intriguing insights into data. And, today’s visualization tools are enabling even more self-service – or, self-sufficient – discovery abilities for business users, too.

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