Many companies, particularly those undertaking business intelligence (BI) initiatives, struggle with data issues. The problem is rarely a lack of data, but rather an overabundance. To make matters worse, despite decades of experience in using databases to manage information, disparate data is often still spread across the enterprise, which poses serious challenges. Thus, the difficulty business analysts struggle with when looking for the few gems of valuable information that will help propel the organization toward its goals is beyond “finding a needle in a haystack.” It is more akin to finding the head of a pin in a haystack and the shaft in a wheat bale and then assembling them into a completed pin.


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