We all know inertia doesn’t generate energy - movement does. Why then is the data in many organizations idle or stuck in various places? Part of the reason is that companies adopt data technologies in piecemeal fashion – a new tool to analyze customer churn here or an application to forecast sales there. This approach leaves enterprise data vastly underutilized.

Data ecosystems are complex and often littered with data silos, limiting the value that organizations can get out of their own data by making it difficult to access. To unlock the real value, data should flow easily – not haphazardly, but managed like the supply chain of a company’s core product – through an organization and eventually through its ecosystem of partners, too. According to Accenture’s Technology Vision 2014, building data supply chains will be a major focus for enterprises in every industry in the coming years.

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